1.Canadian Disposable E-Cigarette Policies and Regulations
Canada has relatively strict policies on disposable e-cigarettes, involving multiple aspects of regulation and restrictions aimed at reducing the risk of youth e-cigarette use and diminishing the market appeal of disposable e-cigarettes through taxation and regulatory measures.
2.Size of the Canadian E-Cigarette Market
According to Euromonitor data, the Canadian e-cigarette market showed a year-on-year growth trend from 2018 to 2023. In 2023, sales of e-cigarette products in Canada reached 858 million sticks / 237 million units, with sales value reaching USD 2.124 billion.
3.Size of the Canadian Disposable E-Cigarette Market
According to the study "Use of disposable e-cigarettes among youth who vape in Canada, England and the United States: Repeat cross-sectional surveys" by David Hammond, Jessica L. Reid, et al., the share of disposable e-cigarettes in the Canadian e-cigarette market increased rapidly from 2019 to 2023. The share was only 7% in 2019, reached 59% in 2023, and preliminary estimates suggest it will reach 70% in 2024.
According to the study "Retail availability and marketing of electronic cigarettes in Canada" by David Hammond et al., disposable e-cigarette sales account for approximately 38% of total e-cigarette sales. In 2023, the sales volume of disposable e-cigarettes in Canada was approximately 89.98 million units.
4. Competitive Landscape of Canadian Disposable E-Cigarette Companies
In 2023, within the Canadian e-cigarette market, Pacific Smoke International Inc (Flavour Beast) ranked first with a market share of 15.2%, followed by British American Tobacco Plc (Vuse) with a market share of 13.7%. Stlth Vape Inc (Stlth) ranked third with a market share of 12.6%. Overall, the Canadian e-cigarette market is relatively concentrated.
In the Canadian disposable e-cigarette market, key products such as the Beast Mode MAX 2 50K and Flavour Beast Mode Max18K disposable have attracted a large number of consumers due to their portability and affordability, becoming important components of the market.
5. Consumer Insights for Disposable E-Cigarettes in Canada
On the consumer side, according to Euromonitor data, in 2023, there were approximately 2.585 million male cigarette smokers in Canada, accounting for 16.3% of the adult population. Female cigarette smokers numbered over 1.9308 million, accounting for 11.9% of the adult population. Overall, the proportion of smokers in Canada has shown a downward trend year by year.
Regarding e-cigarette consumers, according to Euromonitor data, in 2023, there were approximately 796,200 male e-cigarette users in Canada, accounting for 5.0% of the adult population. Female e-cigarette users numbered 672,900, accounting for 4.1% of the adult population. Overall, the number of e-cigarette consumers in Canada has shown a year-by-year increase, indicating good market potential for the future.
From 2018 to 2023, the proportion of e-cigarette consumers among total smokers in Canada ranged from 17% to 24% for males, showing an increasing trend in recent years. In 2023, male e-cigarette consumers accounted for 23.5% of all male smokers. In the female market, female e-cigarette consumers accounted for 20% to 26% of female smokers. Overall, the e-cigarette penetration rate between the male and female markets in Canada shows little difference.
According to World Bank data, Canada's per capita Gross National Income (GNI) has fluctuated upward from 1995 to 2023. In 2023, the per capita GNI was USD 45,025.42, a year-on-year decrease of 4%. The growth in national income provides sufficient consumption power for disposable e-cigarettes in Canada. Coupled with Canada's large population of cigarette smokers, the future disposable e-cigarette market holds significant potential.
