About
NextGen Lab
Who we are

We pioneer nicotine technology innovation and material R&D to deliver cleaner, more controllable, and sustainable harm reduction solutions for the global tobacco industry, achieving scientific equilibrium between traditional practices and health demands.

Values
Reshaping Industry Boundaries Through Scientific Power
Mission
To provide outstanding harm reduction experiences for adults worldwide.
Vision
To build a leading global biotechnology consumer product brand.
Leadership Teams
Leadership Teams
Leadership Teams
Dedicated to transforming lives through healthtech.
  • George
    CEO
    Senior Economist, Bachelor's/Master's from Wuhan University, Founder and Chief Executive Officer of Hubei Henor Co., Ltd., Young Talent in Private Economy of Hubei Province for Bioengineering of Year 2022.
  • Jingbo Yang
    COO
    Master of Mechanical Engineering from UC Berkeley, former Senior Product Manager at Huawei, has successfully planned multiple consumer electronic products and has rich entrepreneurial experience.
  • Celine
    CMO
    Graduated from the University of Sydney, Australia, with extensive expertise in E-Cigarette global brand marketing. Successfully propelled the U.S. market to Top 10 category rankings and spearheaded a breakthrough Top 3 market entry in Southeast Asia. Designed and executed large-scale product launches, demonstrating end-to-end integration of market insights, product development, and performance-driven marketing strategies.
  • Cheng He
    Supply Chain Director
    Ex-SMOORE Supply Chain Director. Expert in E-Cigarette end-to-end supply chain strategy and quality control, streamlining processes from development to mass production.
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Get in touch with our team today.
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