1. Colombian Disposable E-Cigarette Policies and Regulations
On May 9, 2024, Colombian President Gustavo Petro signed "Anti-Tobacco Law 2.0," bringing e-cigarettes, heated tobacco products, and oral nicotine products under regulatory scope. Through the "Anti-Tobacco Law 2.0," comprehensive regulations on e-cigarette products were implemented, specifying age restrictions, health warnings, labeling requirements, advertising restrictions, and tax policies. These measures aim to protect public health, particularly the health of minors, and reduce potential health risks associated with e-cigarettes.
2.Size of the Colombian E-Cigarette Market
According to Euromonitor data, since 2021, e-cigarettes have rapidly captured the Colombian market. By 2023, Colombian e-cigarette sales reached 42.6 million sticks / 25.6 million units, with a sales value of USD 150 million. In 2024, Colombian e-cigarette sales are projected to reach 48.5 million sticks / 29.5 million units, with a sales value of USD 195 million, showing very rapid growth.
3.Size of the Colombian Disposable E-Cigarette Market
Currently, there is no publicly available detailed data on the proportion of the disposable e-cigarette segment in Colombia. However, it can be inferred that disposable e-cigarettes also account for a significant portion of the Colombian e-cigarette market. Currently, disposable e-cigarettes account for nearly 40% of the global e-cigarette market. Based on this data, it is estimated that in 2023, Colombian disposable e-cigarette sales volume was approximately 10.24 million units, with a sales value of approximately USD 59.84 million; in 2024, Colombian disposable e-cigarette sales volume is estimated at approximately 11.80 million units, with a sales value of approximately USD 78.10 million.
4.Average Price of Colombian Disposable E-Cigarettes
According to Euromonitor data, the average price of disposable e-cigarette products in Colombia fluctuated downward from 2020 to 2024. In 2020, the average price of disposable e-cigarette products in Colombia was USD 9.70 per unit, dropping to USD 5.84 per unit in 2023, and approximately USD 6.62 per unit in 2024.
5.Competitive Landscape of Colombian Disposable E-Cigarette Companies
In 2023, within the Colombian e-cigarette market, British American Tobacco Plc (Vuse) ranked first with a market share of 63.2%, followed by RELX Technology Co Ltd (RELX) with a market share of 17.8%. Inversiones Glu Cloud SAS (Glu Cloud) held a 6.4% share. Other companies/brands each held less than 5% market share. Overall, the Colombian e-cigarette market is highly concentrated.
In the Colombian disposable e-cigarette market, Elf Bar and Puff Bar are the main brands, holding a significant share of the disposable e-cigarette market.
6.Consumer Insights for Disposable E-Cigarettes in Colombia
（1）Size of the Colombian Smoker Population
1️⃣ Cigarettes
On the consumer side, according to Euromonitor data, in 2023, there were approximately 2.6417 million male cigarette smokers in Colombia, accounting for 13.7% of the adult population. Female cigarette smokers numbered approximately 1.2807 million, accounting for 6.3% of the adult population. Overall, the number of smokers in Colombia has shown a downward trend year by year.
2️⃣ E-cigarettes
Regarding e-cigarettes, according to Euromonitor data, in 2023, there were approximately 253,000 male e-cigarette users in Colombia, accounting for 1.3% of the adult population. Female e-cigarette users numbered over 107,000, accounting for 0.5% of the adult population. Overall, the number of e-cigarette consumers in Colombia is not high, but the absolute number is growing rapidly, indicating good market potential for the future.
3️⃣ E-cigarette Penetration Rate
From 2018 to 2023, the proportion of e-cigarette consumers among total smokers in Colombia was relatively low, but this proportion has grown rapidly in recent years. In 2023, male e-cigarette consumers accounted for 8.7% of all male smokers. In the female market, female e-cigarette consumers accounted for 7.8% of female smokers. Therefore, there is significant market space for e-cigarettes in Colombia.
（2）Disposable E-Cigarette Consumption Power in Colombia
According to World Bank data, Colombia's per capita Gross National Income (GNI) has experienced some fluctuations from 1995 to 2023, but overall shows a growth trend. In 2023, the per capita GNI was USD 6,807.44, a year-on-year increase of 1.88%. The growth in national income provides sufficient consumption power for disposable e-cigarettes in Colombia. Coupled with the rapid growth of the e-cigarette consumer base in Colombia, the future disposable e-cigarette market holds significant potential.
