Novel tobacco products are categorized into four main segments: e-cigarettes, heated tobacco products (HTPs), oral tobacco (like snus), and other products (e.g., nasal snuff, patches). The global e-cigarette segment has shown consistent growth. In 2023, its market size reached USD 21.2 billion, marking a 6.84% increase from the previous year. Preliminary estimates for 2024 suggest the global e-cigarette market will reach approximately USD 21.9 billion. The sales figures for the three key novel tobacco sub-segments—e-cigarettes, heated tobacco products, and smokeless tobacco—are detailed below.
Within the global e-cigarette segment from 2018 to 2023, the closed-system e-cigarette market has maintained its leading position since 2019. In 2023, the global closed-system e-cigarette market size was USD 13.5 billion, accounting for 63.79% of the total e-cigarette market. Preliminary estimates for 2024 indicate the global closed-system market will be approximately USD 14.6 billion, while the open-system market is estimated at around USD 7.3 billion.
Data from Euromonitor and the World Tobacco Development Report indicates that the global disposable e-cigarette market experienced a pattern of initial decline followed by robust recovery from 2018 to 2024, a trend mirrored in its share of the closed-system e-cigarette market. In 2023, the global disposable e-cigarette market size reached USD 5.4 billion, surging approximately 55% year-on-year and constituting 40% of the closed-system market. Preliminary estimates for 2024 suggest the global disposable e-cigarette market will grow to about USD 7.0 billion.
