1.Corporate Landscape
Currently, leading global disposable e-cigarette companies include British American Tobacco, Imperial Brands, Japan Tobacco International, Puff Bar, and Ai Qiji (Shenzhen) Technology Co., Ltd. These enterprises are primarily concentrated in the United States and the United Kingdom, while companies from China and Japan also hold notable positions in the global market. The representative companies and their products are summarized below.
Global Disposable E-Cigarettes: Major Companies and Their Products

source:Euromonitor
According to STELLAR data, the global consumption of disposable e-cigarettes in 2023 was primarily concentrated in North America, which accounted for 41% of the global market consumption scale. The Asia-Pacific region was the second-largest consumption area globally, representing 30% of the total market. Europe ranked as the third-largest market, contributing 20% to the global consumption scale.
Regional Consumption Landscape of the Global Disposable E-cigarette Industry
2023 (Unit: %)
source:STELLAR
According to STELLAR data, in 2023, the global disposable e-cigarette industry primarily sold through online channels, accounting for 60% of the total sales scale; offline sales accounted for 40%.
Sales Channel Landscape of the Global Disposable E-cigarette Industry
2023(Unit: %)
source:STELLAR